연세대학교 경영대학 상남경영원

학력

1988 박사 University of Pittsburgh
1980 석사 University of Washington, 경영학
1975 학사 연세대학교, 경영학

주요경력

교수, 연세대학교, 1988-현재
부소장, KT, 마케팅 전략 연구소, 2005-2006

강의관심분야

마케팅
신제품마케팅

연구관심분야

신제품 마케팅
게임이론을 이용한 마케팅현상 모델 구축

주요 연구 논문 및 저서

Heung Soo Park, Sun Mee Choi, Wan Jin Jeong, Seong Ho Kang. 2008. The Antecedents of Successful Inter-Firm Cooperation, Korean Management Review. 37(5); 1263-1285.

Heung Soo Park, Gae Eun Kwon, Seong Ho Kang.2008. A Study on the Impact of Marketing Alliance on Financial Performance: Focused on the Interactive Effect of Alliance Intensity and Competition Intensity. Korean Academic Society of Business Adiministration,2008; 1-26.

Park, Heungsoo, Kim Donghoon and Lee, Dong-Jin. 2007. Marketing Strategy of Cho-um-cheo-rum. Korean Journal of Marketing 9(3): 209-232.

Lee, Moonkyu, Park, Heungsoo, Kwon, Ickhyun, Kim, Doyun and Kang, Seongho. 2007. Daewoo Securities and Its strategies for Obtaining the Top Position through Effective Customer Management. Korean Journal of Marketing 9(3): 233-255.

Cheryl Nakata, Subin Im, Heungsoo Park and Young-Won Ha. 2006. Antecedents and Consequence of Korean and Japanese New Product Advantage. Journal of Business Research 59: 28-36.

Yun, Seung-Jae, Woo, Jeong and Park, Heung-Soo. 2006. Relationship among Marketing Activities, Consumer Equity and Brand Equities. Daehan Association of Business Administration. 19(1): 1-24.

Woo Jeong, Huh Won Moo and Heung Soo Park. 2006. Success of Cross Marketing Strategy: New Growth of Business Strategy of Crown. Journal of Marketing Studies, 14(3): 1-27.

Park, Heungsoo, Jeong Woo and Huynjeong Kim. 2006. The Effect of Celebrity Endorser Preference on Advertising and Brand Attitude, Purchase Intention. Yonsei Business Review, 43(1): 1-29.

Jeong Woo, Heung Soo Park and Seung Jae Yun. 2005. An Exploratory Study Component and Formation of Customer Equity. Journal of Marketing Management Research 10(3); 113-129.

Park, Heung Soo and Jeong Woo. 2003. Study on Marketing Research System Development for Systematic Consumer Research. Korean Society of Consumer Studies 14(3): 1-22.

Im, Subin, Nakata, Cheryl, Park, Heungsoo and Ha, Young-Won. 2003. Determinants of Korean and Japanese New Product Performance: An Inter-Relational and Process View. Journal of International Marketing 11(4): 181-204.

Park, Heung Soo and Jeong Woo. 2003. Establishing Long-run Brand through Building up Systematic Brand Identify and Brand Asset. Yonsei Business Review 40(2): 177-207.

주요 학술활동 및 수상

회장, 한국소비자학회, 2009-2010
원장, 연세대학교 경영연구소, 2007-2009
부회장, 한국소비자학회, 2007-2009
부회장, 한국마케팅학회, 2006-2007
편집위원장, 한국마케팅리뷰, 2004-2006