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Ph.D., Wharton School, University of Pennsylvania
M.S., B.S., KAIST
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¿¬¼¼´ëÇб³ °æ¿µ´ëÇÐ ±³¼ö, 2020-ÇöÀç
¿¬¼¼´ëÇб³ °æ¿µ´ëÇÐ ºÎ±³¼ö, 2015-2020
¿¬¼¼´ëÇб³ °æ¿µ´ëÇÐ Á¶±³¼ö, 2010-2015
KAIST »ê¾÷°øÇаú ¹æ¹®±³¼ö, 2016–2017
¿¬¼¼´ëÇб³ ¾ð´õ¿ìµå ƯÈƱ³¼ö, 2021-ÇöÀç https://url.kr/fo12ps
¿¬¼¼´ëÇб³ °æ¿µ´ëÇÐ ¿ì¼ö¿¬±¸¾÷Àû±³¼ö, 2020-ÇöÀç
¿¬¼¼´ëÇб³ °æ¿µ´ëÇÐ ¿¬±¸¾÷Àû±³¼ö, 2014-2020
»ç¿ÜÀÌ»ç: (Çö)Ƽ¾²¸®¿£ÅÍÅ×ÀθÕÆ®, (Çö)SKÇູ³ª·¡, KB¼ÕÇغ¸Çè(2020-2023), ¿¡À̺ñ¿¤¹ÙÀÌ¿À(2020-2022)
ÇмúÈ°µ¿(ÇöÀç): Çѱ¹À¯ÅëÇÐȸ ºÎȸÀå, Çѱ¹°æ¿µ°úÇÐȸ ÀÌ»ç
Çмú¿Ü: GS¸®Å×ÀÏ ½ÃûÀÚÀ§¿øȸ, Çѱ¹Áö½ÄÀç»ê¿¬±¸¿ø, ½á¸ðÇǼŻçÀ̾ðƼÇÈ, ½º¸ôƼÄÏ, ÀÌ°Çâȣ, È¿¼ºITX, Æ÷½ºÄÚICT, ¿£ÄÚµå, Class101, OCI/DCRE, Kantar TNS, À¯ÇѾçÇà, Çϳª¸â¹ö½º, NAVER, ÀÎõ±¹Á¦°øÇ×, ºòµðÆÛ(µ¥ÀÌÅͺм®), KB±¹¹ÎÄ«µå, ¿£Æ®¸®ºê(°ÔÀÓ), »ï¼ºSDS, »ï¼ºÀü±â, Diapers.com(Amazon ÀÚȸ»ç) µî
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¼®¹Ú»ç: µðÁöÅÐ ¸¶ÄÉÆà ¼¼¹Ì³ª
EMBA: µðÁöÅÐ ¸¶ÄÉÆÃ
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µðÁöÅÐ ¸¶ÄÉÆÃ, ¿È´Ïä³Î ¸®Å×Àϸµ, ½ºÅ¸Æ®¾÷, ÄÜÅÙÃ÷ (OTT, °ÔÀÓ, À¥Å÷),
µðÁöÅÐ ÇコÄɾî, ESG, ÅؽºÆ®ºÐ¼®, À̹ÌÁöºÐ¼®, ·Î±×µ¥ÀÌÅͺм®.
ÁÖ¿ä ¿¬±¸ ³í¹® ¹× Àú¼
*ÇÁ¸®¹Ì¾î Àú³Î
[8] Nam, Hyoryung, Yiling Li, P.K. Kannan, and Jeonghye Choi, “Liability of Foreignness in Immersive Technologies: Evidence from Extended Reality Innovations,” accepted, Journal of International Business Studies.
[7] Jo, Wooyong, Hyoryung Nam, and Jeonghye Choi (2022), “Opening up OTC Drug Market: Incumbent Firms’ Performance and Responses to Market Deregulation,” International Journal of Research in Marketing, 39 (3), 847-866.
[6] Jo, Wooyong, Sarang Sunder, Jeonghye Choi, and Minakshi Trivedi (2020), “Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending,” Marketing Science, 39 (1), 117-133.
[4] Choi, Jeonghye, David R. Bell, and Leonard M. Lodish (2012), “Traditional and IS-Enabled Customer Acquisition on the Internet,” Management Science, 58 (4), 754-769.
[3] Bell, David R., Jeonghye Choi, and Leonard M. Lodish (2012), “What Matters Most in Internet Retailing,” Sloan Management Review, 54 (1), 27-33.
[2] Choi, Jeonghye and David R. Bell (2011), “Preference Minorities and the Internet,” Journal of Marketing Research, 48 (4), 670-682.
[1] Choi, Jeonghye, Sam Hui, and David R. Bell (2010), “Spatiotemporal Analysis of Imitation Behavior across New Buyers at an Online Grocery Retailer,” Journal of Marketing Research, 47 (1), 75-89.
*SSCI Àú³Î
[22] Jo, Wooyong, Hyejeong Kim, and Jeonghye Choi, “A Picture’s Worth a Thousand Shares: An Empirical Analysis of Logo Sizes in Social Media Posts and Their Impact on Content Virality,” accepted, Marketing Letters.
[21] Kim, Jikyung (Jeanne), Yeohong Yoon, Jeonghye Choi, Dilip Soman, and Hang Dong (2024), “Surprising Consequences of Innocuous Mobile Transaction Reminders of Credit Card Use on Consumer Spending,” 59 (2), Journal of Interactive Marketing.
[20] Kim, Jeeyeon, Jeonghye Choi, Sue Ryung Chang, and Minakshi Trivedi (2024), “The Impact of Offline Store Presence on Digital Sales: The Moderating Role of Product Functionality,” Journal of Retailing and Consumer Services, 78, 103754.
[18] Kim, Yeolib, Seung Hyun Kim, Robert A. Peterson, Jeonghye Choi (2023), “Privacy Concern and Information Technology: A Meta-analysis,” Technological Forecasting and Social Changes, 196, 122789.
[17] Bae, Joonho, Jinkyoo Park, Seung Bum Soh, and Jeonghye Choi (2023), “A Recommendation System with Dynamic Preferences: Its Application in the Mobile Game Industry,” Journal of Business Research, 167 (November), 114079.
[16] Kim, Sanghwa, Jeonghye Choi, and Seung Hyun Kim (2022), “Do Handwritten Notes Benefit Online Retailers? A Field Experiment,” Journal of Interactive Marketing, 57 (4), 651-664.
[15] Li, Yiling, Hye-jin Kim, Boram Do and Jeonghye Choi (2022), “The Effect of Emotion in Thumbnails and Titles of Video Clips on Pre-roll Advertising Effectiveness,” Journal of Business Research, 151 (November), 232-243.
[14] Yoon, Jae Yeon, Chaehyeon Lee, Jeonghye Choi, Sue Ryung Chang, and Jikyung (Jeanne) Kim, (2022), “The Effect of Social Media Apps on Shopping Apps,” Journal of Business Research, 148 (September), 23-32.
[13] Kim, Jikyung (Jeanne), Hang Dong, Jeonghye Choi, and Sue Ryung Chang (2022), “Sentiment Change and Negative Herding: Evidence from Microblogging and News,” Journal of Business Research, 142 (March), 364-376.
[12] Kwak, Youshin, Jeeyeon Kim, Yeolib Kim, and Jeonghye Choi (2021), “Understanding Digital Consumers’ Well-being in Asia: The Moderating Roles of Digital Natives and Privacy Concern,” Journal of Consumer Affairs, 55 (4), 1274-1291,
[11] Kim, Jikyung (Jeanne), Hyea Ssin Song, Jeonghye Choi, Yongsup Kim, and Junghan Hong (2021), “Channel Stickiness in the Shopping Journey for Electronic Goods: Evidence from China and South Korea,” Journal of Business Research, 130 (June), 506-516.
[10] Yoon, Yeo Lim, Yeohong Yoon, Hyoryung Nam and Jeonghye Choi (2021), “Buyer-Supplier Matching in Online B2B Marketplace: An Empirical Study of Small- and Medium-Sized Enterprises (SMEs),” Industrial Marketing Management, 93 (February), 90-100.
[9] Jo, Wooyong, Jikyung (Jeanne) Kim, and Jeonghye Choi (2021), “Who Are the Multichannel Shoppers and How Can Retailers Use Them? Evidence from the French Apparel Industry” accepted, Asia Pacific Journal of Marketing and Logistics, 33 (1), 250-274.
[8] Kim, Jikyung (Jeanne), Sanghwa Kim, and Jeonghye Choi (2020), “Purchase Now and Consume Later: Do Online and Offline Environments Drive Online Social Interactions and Sales?” Journal of Business Research, 120 (Nov), 274-285.
[7] Jiang Yan, Jeeyeon Kim, Moon Young Kang, and Jeonghye Choi (2020), “From Clicks to Bricks: The Impact of Product Launches in Offline Stores for Digital Retailers,” Journal of Business Research, 120 (Nov), 302-311.
[6] Yoon, Yeohong, Alex Kim, Jeeyeon Kim, and Jeonghye Choi (2019), “The Effects of eWOM Characteristics on Consumer Ratings: Evidence from TripAdvisor.com,” International Journal of Advertising, 38 (5), 684-704.
[5] Kang, Moon Young, Yonglim Choi, and Jeonghye Choi (2019), “The Effect of Celebrity Endorsement on Sustainable Firm Value: Evidence from the Korean Telecommunication Industry,” International Journal of Advertising, 38 (4), 563-576.
[4] Kim, Jeeyeon, Mingyung Kim, Jeonghye Choi, and Minakshi Trivedi (2019), “Offline Social Interactions and Online Shopping Demand: Does the Degree of Social Interactions Matter?”, Journal of Business Research,99 (June), 373-381.
[3] Kim, Sang Jin, Kyung Hoon Kim, and Jeonghye Choi (2019), “The Role of Design Innovation in Understanding Purchase Behavior of Augmented Products,” Journal of Business Research,99 (June), 354-362.
[2] Kim, Mingyung, Jeeyeon Kim, Jeonghye Choi, and Minakshi Trivedi (2017), “Mobile Shopping through Applications: Understanding Application Possession and Mobile Purchase,” Journal of Interactive Marketing, 39 (August), 55-68.
[1] Son, Jungmin, Jikyung (Jeanne) Kim, Jeonghye Choi, and Mingyung Kim (2017), “Linking Online Niche Sales to Offline Brand Conditions,” Journal of Business Research, 70 (January), 74-84.
*KCI Àú³Î
[36] ±èÇýÁ¤, ÃÖÁ¤Çý, ¹ÚâÈñ, ±èÁö¿¬ (2024), “°¡»ó ÀÎÇ÷ç¾ð¼ÀÇ ¾ó±¼ Ư¼ºÀÌ ¼Ò¼È ¹Ìµð¾î ÀÌ¿ëÀÚ ¹ÝÀÀ¿¡ ¹ÌÄ¡´Â ¿µÇâ,” Çѱ¹ÄÜÅÙÃ÷ÇÐȸ³í¹®Áö, °ÔÀçÈ®Á¤.
[35] ±èÇýÁ¤, ȲÀμ, ÃÖÁ¤Çý (2024), “°¨¿°º´ È®»ê »óȲ¿¡¼ Áö¿ªº° ÇコÀå Æó¾÷: À§Çè¿äÀγëÃâ°ú º¸»ó¼ÒºñÁöÃâÀÇ Â÷º°Àû ¿µÇâ,” ¸¶ÄÉÆðü¸®¿¬±¸, 29±Ç 1È£, 59-79.
[34] ±è¿ì°æ, Li Yiling, ÃÖÁ¤Çý (2023), “½ºÆ÷Ã÷ ±¸´ÜÀÇ °æ±â ½ÇÀû ¹× ¼Ò¼È¹Ìµð¾î ¿î¿µÀÌ ÆÒ´ýÀÇ ÀΰÔÀÌÁö¸ÕÆ®¿¡ ¹ÌÄ¡´Â ¿µÇâ: ÆÒ ÅäÅ«ÀÇ Á¶Àý È¿°ú¸¦ Áß½ÉÀ¸·Î” Áö½Ä°æ¿µ¿¬±¸, 24±Ç 4È£, 195-218.
[33] Á¤Çö¿ì, ÃÖÁ¤Çý (2023), “Does Proximity Really Matters? Unveiling the Role of Industrial Similarity with Machine Learning,” ¸¶ÄÉÆðü¸®¿¬±¸, 24±Ç3È£, 109-120.
[32] ȲÀμ, Li Yiling, ÃÖÁ¤Çý (2023), “¼ÒºñÀÚÀÇ ½Å·Úµµ Çâ»óÀ» À§ÇÑ Á¦Ç° Àü·«ÀÇ ±¸Àü È¿°ú: ¿Â¶óÀÎ ½ÄÇ° À¯Åë Ç÷§ÆûÀ» Áß½ÉÀ¸·Î,” À¯Å뿬±¸, 28±Ç 4È£, 1-27.
[31] ±èÁö¿¬, Yiling Li, ÃÖÁ¤Çý (2023), “Understanding of the Continuance Intention to Use Chatbot Services,” Asia Marketing Journal, 25±Ç3È£, 99-110.
[30] Li, Yiling, ±è¿ì°æ, ÃÖÁ¤Çý (2023), “½Å±Ô ¾ÖÇø®ÄÉÀÌ¼Ç Ãâ½Ã°¡ ±âÁ¸ ½ÃÀå »ýÅ°迡 ¹ÌÄ¡´Â ¿µÇâ: µðÁöÅÐ ÇコÄÉ¾î »ç·Ê¸¦ Áß½ÉÀ¸·Î,” Çѱ¹°æ¿µ°úÇÐȸÁö, 48±Ç 2È£, 31-48.
[29] Li, Yiling, ÃÖÁ¤Çý (2023), “µ¿¿µ»ó ÄÜÅÙÃ÷ÀÇ À帣, ½ÃûÀÚÀÇ µðÁöÅÐ ³×ÀÌƼºê Ư¼º ¹× µðÁöÅÐ ¹Ìµð¾îÀÇ ¼Ó¼ºÀÌ »çÀü±¤°í ȸÇÇ¿¡ ¹ÌÄ¡´Â ¿µÇâ,” ±¤°íÇבּ¸, 34±Ç 1È£, 7-24.
[28] µµº¸¶÷, ±èųâ, À±¿©¸², ÃÖÁ¤Çý (2023), “Á÷Àå ³» ½ºÆ®·¹½º¿ø°ú ±àÁ¤ Á¤¼¿¡ ´ëÇÑ ¸ð¹ÙÀÏ ¾Û »ç¿ëÀÇ Á¶Àý È¿°ú ¿¬±¸,” Çѱ¹ÄÜÅÙÃ÷ÇÐȸ³í¹®Áö, 22±Ç 1È£, 341-355.
[27] µµº¸¶÷, À±¿©¸², ±èÇýÁø, ÃÖÁ¤Çý (2022), “Who Considers Leaving a Job in a Pandemic?: Determinants of Online Job Search Behavior in COVID-19,” Àü¹®°æ¿µÀבּ¸, 25±Ç 4È£, 1-27.
[26] ±èÇýÁ¤, Yiling Li, ÃÖÁ¤Çý (2022), “´º½º È«º¸°¡ ½ÃûÀÚ ¿Â¶óÀÎ ±¸Àü¿¡ ¹ÌÄ¡´Â ¿µÇâ: À¥Å÷ÀÇ µå¶ó¸¶È¸¦ Áß½ÉÀ¸·Î,” Çѱ¹ÄÜÅÙÃ÷ÇÐȸ³í¹®Áö, 22±Ç12È£, 341-355.
[25] ±è±Ô¸®, ÃÖÁ¤Çý, ¹Ú°æ¹Î (2022), “¼ôÆû ºê·£µðµå ÄÜÅÙÃ÷ ³ëÃâ À¯ÇüÀÌ ¼ÒºñÀÚ ¹ÝÀÀ¿¡ ¹ÌÄ¡´Â ¿µÇâ: ÀÎÁöµÈ ¼Ò¼Ó°¨ÀÇ ¸Å°³ È¿°ú¸¦ Áß½ÉÀ¸·Î” Çѱ¹ÄÜÅÙÃ÷ÇÐȸ³í¹®Áö, 22±Ç10È£, 642-657.
[24] Á¤Çö¿ì, Yiling Li, ÃÖÁ¤Çý (2022), “The Effect of Lockdown Repeal on Socialization: Bayesian Multilevel Difference-in-Differences Approach,” Asia Marketing Journal, 24±Ç3È£, 109-120.
[23] Á¤Çö¿ì, °ûÀ¯½Å, ÃÖÁ¤Çý (2022), “°£Æí°áÁ¦ ¼ö¿ëÀÌ »ç¿ëÀÚÀÇ ¼îÇÎ¾Û »ç¿ë¿¡ ¹ÌÄ¡´Â ¿µÇâ: Ä«Ä«¿ÀÆäÀÌ¿Í Ä«Ä«¿À¼±¹°ÇϱâÀÇ »ç·Ê¸¦ Áß½ÉÀ¸·Î,” Çѱ¹°æ¿µ°úÇÐȸÁö, 47±Ç3È£, 33-47.
[22] ±èÇýÁ¤, Ȳ½Â¿±, °ûÀ¯½Å, ÃÖÁ¤Çý (2022), “¿Â¶óÀÎ Ä¿¹Â´ÏƼ ÀÌ¿ëÀÚ Âü¿© ÁõÁøÀ» À§ÇÑ °ü¸®ÀÚÀÇ ¿î¿µ Àü·«: ´ëÇк° ´ë³ª¹«½£ ºÐ¼®À» Áß½ÉÀ¸·Î,” Áö½Ä°æ¿µ¿¬±¸, 23±Ç 2È£, 211-228.
[21] Li Yiling, µµº¸¶÷, Àå¼ö·É, ÃÖÁ¤Çý (2022), “µ¿¿µ»ó Ç÷§Æû»óÀÇ ½ÄÇ° ±¤°í Ÿ°ÙÆÃÀÇ È¿°ú: PC¿Í ¸ð¹ÙÀÏ ºñ±³¸¦ Áß½ÉÀ¸·Î,” À¯Å뿬±¸, 27±Ç 1È£, 59-79.
[20] ÇѼöÇö, ÀåÁ¤È, Àå¼ö·É, ÃÖÁ¤Çý (2021), “¼Ò¼È¹Ìµð¾î¿Í ¼ÒºñÀÚ ±¸¸Å °áÁ¤°úÀÇ °ü°è: ¼¿ï °øÀ¯ ÀÚÀü°Å¿¡ ´ëÇÑ ½Ã°è¿ ºÐ¼®À» Áß½ÉÀ¸·Î,” Áö½Ä°æ¿µ¿¬±¸, 22±Ç 4È£, 135-155.
[19] µµº¸¶÷, À±¿©¸², ±èųâ, ÃÖÁ¤Çý (2021), “Äڷγª19 »óȲ¿¡¼ Á÷¹«¸¸Á·µµ¿Í ¸ð¹ÙÀÏ »ý»êÈ°µ¿: °áÁ¤¿äÀÎ ¿¬±¸,” Áö½Ä°æ¿µ¿¬±¸, 22±Ç 1È£, 39-56.
[18] À强Çö, ÀÓ¼öºó, ÃÖÁ¤Çý (2020), “Å©·¡ÇÁÆ® ºê·ç¾î¸®ÀÇ ½ºÅ¸Æ®¾÷ Àü·«: ¾î¸ÞÀÌ¡ ºê·çÀ× ÄÄÆÛ´ÏÀÇ »ç·Ê¸¦ Áß½ÉÀ¸·Î,” ¿¬¼¼°æ¿µ¿¬±¸, 57±Ç 3È£, 73-96.
[17] Li Yiling, ±è»óÈ, ±è¹«Àü, ÃÖÁ¤Çý (2020), “°Ç°½ÄÇ° ±¸¸Å¿¡ Á¦Ç° ³×Àְ̹ú °í°´ÀÇ Á¦Ç° °æÇè, ±â¾÷ÀÇ Á¦Ç° ÆÇÃËÀÌ ¹ÌÄ¡´Â ¿µÇâ,” À¯Å뿬±¸, 25±Ç 3È£, 23-43.
[16] ÀÌÁö¿¬, À±¿©È«, ÃÖÁ¤Çý, Á¤¿¹¸² (2020), “³¯¾¾ºÒÄè°¨°ú ¼îÇμ±È£µµ°¡ ¼Ò¸ÅÁ¡ ¼±Åÿ¡ ¹ÌÄ¡´Â ¿µÇâ,” À¯Å뿬±¸, 25±Ç 1È£, 1-25.
[15] Jiang Yan, ±è»óÈ, Á¶¿ì¿ë, ÃÖÁ¤Çý (2018), “·°¼Å¸® ºê·£µåÀÇ ÆǸŠ¼º°ú¿Í Á¦Ç°, °í°´, ±¸»öÀÇ ¿µÇâ: ¸ÅÀå À¯ÇüÀÇ Á¶Àý È¿°ú¸¦ Áß½ÉÀ¸·Î,” À¯Å뿬±¸, 23±Ç 2È£, 1-23.
[14] ±è»óÈ, ±èÁö¿¬, ÃÖÁ¤Çý, Á¤¿¹¸² (2016), “B2B ±â¾÷ÀÇ ¸¶ÄÉÆà Ȱµ¿°ú °í°´ÀÇ ½ÃÀå ȯ°æÀÌ ¸ÅÃâ ¼º°ú¿¡ ¹ÌÄ¡´Â ¿µÇâ,” Çѱ¹°æ¿µ°úÇÐȸÁö, 41±Ç 4È£, 55-73.
[13] À±¿©È«, Á¶¿ì¿ë, ÃÖÁ¤Çý, Á¤¿¹¸² (2016), “¿Â¶óÀÎ °ÔÀÓ ±ÔÁ¦¿Í û¼Ò³âÀÇ ½Ã¼±: ±ÔÁ¦ ´ë»óÀÚµéÀÇ ¹Ý¹ß½É°ú ¶Ç·¡¹®È¸¦ Áß½ÉÀ¸·Î,” Çѱ¹ÄÜÅÙÃ÷ÇÐȸ³í¹®Áö, 16±Ç 11È£, 223-239.
[12] ±èÁö¿¬, ÃÖÁ¤Çý, Á¤¿¹¸² (2016), “Áö¿ª Ư¼ö¼º¿¡ µû¸¥ ¿ÀÇÁ¶óÀΕ¿Â¶óÀΠä³Î ¼º°úÀÇ ÀÌÇØ,” Áö½Ä°æ¿µ¿¬±¸, 17±Ç3È£, 54-64.
[11] ±èÁö¿¬, ÃÖÁ¤Çý, Á¤¿¹¸² (2016), “¸ÅÀå ³»•¿ÜºÎ ȯ°æ°ú Áö¿ª ½ÃÀå ȯ°æÀÌ ¸ÅÀå ¼º°ú¿¡ ¹ÌÄ¡´Â ¿µÇâ,” À¯Å뿬±¸, 21±Ç3È£, 1-28.
[10] ±èÁö¿¬, Á¶¿ì¿ë, ÃÖÁ¤Çý, Á¤¿¹¸² (2016), “¿Â¶óÀλóÀÇ ±â¾÷ ¹× ¼ÒºñÀÚ ÅؽºÆ® ºÐ¼®°ú À̸¦ È°¿ëÇÑ ¿Â¶óÀÎ ¸ÅÃâ ÁõÁø Àü·«,” Çѱ¹°æ¿µ°úÇÐȸÁö, 41±Ç2È£, 81-100.
[9] Á¶¿ì¿ë, ÃÖÁ¤Çý (2016), “°ÔÀÓ ¸Ó´Ï¿Í ij½Ã ¸Ó´Ï ¼Òºñ¿¡ °üÇÑ ½ÇÁõ ¿¬±¸: °æÇè, ¼ºÃë, Áö¿ªÀû °ÝÂ÷¸¦ Áß½ÉÀ¸·Î,” Çѱ¹ÄÜÅÙÃ÷ÇÐȸ³í¹®Áö, 16±Ç2È£, 295-309.
[8] ¼ÕÁ¤¹Î, ±è¹Î°æ, ÃÖÁ¤Çý (2015), “¼ÒºñÀÚÀÇ Áö¿ª ÀÌÁÖ°¡ ¿Â¶óÀÎ ºê·£µå ¼±È£º¯ÈÂ÷ÀÌ¿¡ ¹ÌÄ¡´Â ¿µÇâ,” °æ¿µÇבּ¸, 44±Ç6È£, 1609-1628.
[7] ±èÁö¿¬, ±è¹Î°æ, ÃÖÁ¤Çý (2015), “¿ÀÇÁ¶óÀΰú ¿Â¶óÀΠä³Î»óÀÇ ±âÁ¸Á¦Ç°°ú ½ÅÁ¦Ç°ÀÇ ÆǸŠ¼º°ú: °æÇèÀç¿¡ ´ëÇÑ ½Ã°è¿ ºÐ¼®À» Áß½ÉÀ¸·Î,” Áö½Ä°æ¿µ¿¬±¸, 16±Ç4È£, 109-132.
[6] ¼ÕÁ¤¹Î, ±è¹Î°æ, ÃÖÁ¤Çý (2015), “¿ÀÇÁ¶óÀΠȯ°æ º¯È°¡ Æ´»õ Á¦Ç°ÀÇ ¿Â¶óÀÎ ¼ö¿ä¿¡ ¹ÌÄ¡´Â ¿µÇâ,” ¸¶ÄÉÆÿ¬±¸, 30±Ç4È£, 45-67.
[5] ÃÖÁ¤Çý, Á¤¿¹¸², ±è¹Î°æ, Á¶¿ì¿ë (2015), “¸ð¹ÙÀÏ VOD ÄÜÅÙÃ÷ ±¸¸Å ¿äÀο¡ °üÇÑ ½ÇÁõ ¿¬±¸,” Áö½Ä°æ¿µ¿¬±¸, 16±Ç3È£, 1-21.
[4] Á¤½ÂÈ, ÀÓÁö¼±, ¹Ú¼±ÁÖ, Á¤¿¹¸², ¹Ú°æ¹Î, ÃÖÁ¤Çý (2014), “¼Ò¼È¹Ìµð¾î ¿¬±¸µ¿Ç⠺м®: »çȸ°úÇÐ ºÐ¾ß¸¦ Áß½ÉÀ¸·Î,” Á¤º¸Åë½ÅÁ¤Ã¥¿¬±¸, 21±Ç2È£, 87-124.
[3] ¹Ú°æ¹Î, ¹®ÈñÁø, ¹Ú¼±ÁÖ, Á¤½ÂÈ, ÃÖÁ¤Çý (2014), “ÀÎÅÍ³Ý Æ÷Å»¿¡ ´ëÇÑ ÀÚ¿ø ÀÇÁ¸¼ºÀÌ ¿Â¶óÀÎ ¼îÇθô±â¾÷ÀÇ ¼ºÀå¿¡ ¹ÌÄ¡´Â ¿µÇâ,” Çѱ¹°æ¿µ°úÇÐȸÁö, 39±Ç2È£, 141-154.
[2] ¼ÕÁ¤¹Î, Á¶¿ì¿ë, ÃÖÁ¤Çý (2014), “¿Â¶óÀÎ °ÔÀÓÀÇ °í°´ À¯Çüº° ÀÌÅ» ¿äÀÎ: ½Å±Ô °í°´°ú ±âÁ¸ °í°´À» Áß½ÉÀ¸·Î,” Çѱ¹°æ¿µ°úÇÐȸÁö, 39±Ç4È£, 115-136.
[1] ÃÖÁ¤Çý, ¼ÕÁ¤¹Î, ¹Ú°æ¹Î, ¹Ú¼±ÁÖ, Á¤½ÂÈ (2013), “ÀÌ¿ëÀÚ »ý»ê ÄÜÅÙÃ÷ Ç÷§Æû »çÀÌÆ® ³»¿¡¼ »ý»êÀÚ Âü¿©°¡ ¼ÒºñÀÚ ¼±Åðú ¸ôÀÔ¿¡ ¹ÌÄ¡´Â Â÷º°Àû ¿µÇâ,” °æ¿µÇבּ¸, 42±Ç2È£, 529-551.
Books, Chapters, and Other Publications _
ºñ´ë¸é ½Ã´ë ¹Ù¸£°í °Ç°ÇÏ°Ô »ì±â: ‘ºü¸¥’À» ³Ñ¾î ‘¹Ù¸¥’ ICT·Î, ±è¹ü¼ö/±è½ÂÇö/±èÀ翱/µµº¸¶÷/¹Ú°æ±â/ ¾çÈñµ¿/¿ÀÁÖÇö/Àå´ë¿¬/ÀåÀ翵/ÃÖ°½Ä/ÃÖÁ¤Çý/ÇÑÄ¡ÈÆ/ÇÑ¿µ¾Ö °øÀú, Çѱ¹ÇмúÁ¤º¸, 2020.
ÀÚµ¿Â÷ ÀÚÀ²ÁÖÇà ±ÔÁ¦ ¿ÏÈ °í¿ë¿µÇâÆò°¡ ¿¬±¸, ¹Ú°æ¹Î/ÃÖÁ¤Çý/±èÅ¿Ï/±èÁÖ¸¸, °í¿ë¿µÇâÆò°¡ ¿¬±¸½Ã¸®Áî, Çѱ¹³ëµ¿¿¬±¸¿ø, 2016.12.
±â¼úÇõ½Å¿¡ µû¸¥ Áö¿ª°£ Á¤º¸°ÝÂ÷, ÃÖÁ¤Çý/±èÁö¿¬/±è¹Î°æ °øÀú, Áý¹®´ç, 2015.
°í°´³×Æ®¿öÅ©Àü·«, David L. Rogers Àú, ÃÖÁ¤Çý/¿ÀÀ±Á¶ °ø¿ª, ¹Ú¿µ»ç, 2013.
ÁÖ¿ä ÇмúÈ°µ¿ ¹× ¼ö»ó
Awards
¿¬¼¼´ëÇб³ ¾ð´õ¿ìµå ƯÈƱ³¼ö, 2021-ÇöÀç https://url.kr/fo12ps
»óÀüÀ¯ÅëÇмú»ó ÃÖ¿ì¼öÇмú»ó, ·Ôµ¥±×·ì&À¯ÅëÇÐȸ, 2021.
¿ì¼ö°ÀDZ³¼ö»ó, ¿¬¼¼´ëÇб³, 2021.
¿ì¼ö¾÷Àû±³¼ö»ó (¿¬±¸ºÎ¹®), ¿¬¼¼´ëÇб³, 2020.
¿ì¼ö°ÀÇ»ó, ¿¬¼¼´ëÇб³ °æ¿µ´ëÇÐ, 2019.
À¯Å뿬±¸ ¿ì¼ö³í¹®»ó, À¯ÅëÇÐȸ, 2019.
Winner, Best Conference Paper Award, 2018 Korean Scholars of Marketing Science International Conference, 2018.
Winner, Best Conference Paper Award, 2017 Global Fashion Management Conference, 2017.
¼®»ç°úÁ¤ ¹ßÇ¥³í¹® ¿ì¼ö»ó, 2017 Çѱ¹¸¶ÄÉÆÃÇÐȸ Ãá°èÇмú´ëȸ, 2017.
Winner, Best Conference Paper Award, 2016 Korean Scholars of Marketing Science International Conference, 2016.
2015 MSI (Marketing Science Institute) Young Scholar, 2015.
SPC ½ÅÁø°æ¿µÇÐÀÚ»ó, °æ¿µÇÐȸ, 2014.
¿¬¼¼´ëÇб³ 128ÁÖ³â ⸳±â³äÀÏ ¿¬¼¼Çмú»ó (»çȸ°úÇкоß), ¿¬¼¼´ëÇб³, 2013.
Winner, 2013 Robert D. Buzzell MSI Best Paper Award, 2013.
MBA ¿ì¼ö°ÀDZ³¼ö»ó,¿¬¼¼´ëÇб³ °æ¿µ´ëÇÐ, 2012.
ÃÊÇåÇмú»ó (¿ì¼ö¿¬±¸»ó), ¿¬¼¼´ëÇб³ »ó°æ´ëÇÐ µ¿Ã¢È¸, 2011.
Winner, 2010 AMA TechSIG Best Article of the Year Competition, 2011.
Runner-up, Fisher IMS & AMA SERVSIG Dissertation Proposal Competition, 2010.
Winner, Best Empirical Paper at UTD-Frontiers of Research in Marketing Conference, 2009.
Winner, Best Retail Proposal Award, the SMA Doctoral Dissertation Competition, 2009.
Winner, AMA TechSIG Most Promising Dissertation Proposal Competition, 2009.
Mack Center Award under the Emerging Technologies Management Research Program, 2009.
Ackoff Doctoral Student Award for Research on Human Decision Processes, 2007, 2008, 2009
Research Grants
¿¬¼¼ ½Ã±×³Êó ¿¬±¸Å¬·¯½ºÅÍ, ¿¬¼¼´ëÇб³, 2021-ÇöÀç
BK21 Four, Çѱ¹¿¬±¸Àç´Ü, 2020-ÇöÀç
SSK (Social Science Korea), Çѱ¹¿¬±¸Àç´Ü, 2011-2014, 2017-2020, 2020-2023. 2023-2027.
BK21plus (Brain Korea), Çѱ¹¿¬±¸Àç´Ü, 2016-2020.
½ÅÁø¿¬±¸ÀÚÁö¿ø, Çѱ¹¿¬±¸Àç´Ü, 2012-2013, 2014, 2015, 2016, 2019.
¿¬¼¼´ëÇб³ »ó³²°æ¿µ¿ø ¿¬±¸Æç·Î¿ì½Ê, 2013, 2014.
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±èÇýÁ¤: 2024 ¼®»ç, 2024 Georgia Institute of Technology ¸¶ÄÉÆà ¹Ú»ç ÁøÇÐ
À±¿©¸²: 2023 ÅëÇÕ, 2023 University of Minnesota ¸¶ÄÉÆà ¹Ú»ç ÁøÇÐ
°ûÀ¯½Å: 2022 ¼®»ç, 2022 Emory University ¸¶ÄÉÆà ¹Ú»ç ÁøÇÐ
À±¿©È«: 2021 ¼®»ç, 2021 Emory University ¸¶ÄÉÆà ¹Ú»ç ÁøÇÐ
ÀÌÁö¿¬: 2021 ¼®»ç, ·Ôµ¥¸é¼¼Á¡ ÀÔ»ç
¼ÛÇý½Å: 2020 ¼®»ç, 2021 Georgia State University ¸¶ÄÉÆà ¹Ú»ç ÁøÇÐ
±è»óÈ: 2019 ¼®»ç, 2019 University of Maryland ¸¶ÄÉÆà ¹Ú»ç ÁøÇÐ, McMaster University ¸¶ÄÉÆà ±³¼ö
À忬(Jiang Yan): 2018 ¼®»ç, 2024 University of Houston ¸¶ÄÉÆà ¹Ú»ç ÁøÇÐ
Á¶¿ì¿ë: 2017 ¼®»ç, 2017 Emory University ¸¶ÄÉÆà ¹Ú»ç ÁøÇÐ, Purdue University ¸¶ÄÉÆà ±³¼ö
±è¹Î°æ: 2015 Çлç, 2017 Wharton School ¸¶ÄÉÆà ¹Ú»ç ÁøÇÐ, Ohio State University ¸¶ÄÉÆà ±³¼ö
±èÁö¿¬: 2014 ¼®»ç, 2018 ¹Ú»ç, La Trobe University ¸¶ÄÉÆà ±³¼ö
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ÀÌ¿¹·É(Li Yiling), ±è¿ì°æ, Á¤Çö¿ì, ȲÀμ
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