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    Ph.D. Columbia University
  • ¿¬±¸½Ç   °æ¿µ°ü 522
  • ¿¬¶ôó   02-2123-5477
  • À̸ÞÀÏ   youjungjun@yonsei.ac.kr

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Ph.D., Marketing, Columbia Business School, Columbia University
M. Phil., Marketing,Columbia Business School, Columbia University 
B.A., Psychology (Concentration in Business Management), Columbia College, Columbia University  

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Digital Media
Consumer Technology
Virtual/Augmented Reality
Social Media
Combatting Fake News
Social Influence 

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Jun, Youjung, Rachel Meng, and Gita V. Johar (2017), “Perceived social presence reduces fact-checking,” Proceedings of the National Academy of Sciences, 114(23), 5976 – 5981.

Meng, Rachel, Youjung Jun and Gita V. Johar, “Being in a Group Makes us Less Likely to Fact Check,” Harvard Business Review, August 2017.

Jun, Youjung, and Gita V. Johar (2020), “Social Marginalization Motivates Indiscriminate Sharing of COVID-19 News on Social Media,” Journal of the Association for Consumer Research, doi: https://doi.org/10.1086/711932.

Higgins, E. Tory, Emily Nakkawita, Maya Rossignac-Milon, Federica Pinelli, and Youjung Jun (2020), “Making the Right Decision: Intensifying the Worth of a Chosen Option,” Journal of Consumer Psychology, 30, 712 – 732. 

 

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