연세대학교 경영대학 상남경영원

학력

1995 박사 University of Michigan
1990 석사 University of Michigan, Biostatistics
1988 석사 연세대학교, 응용통계학
1986 학사 연세대학교, 경영학

주요경력

원장, 연세대학교, 상남경영원, 2015-현재
원장, 연세대학교, 글로벌교육원, 2014-2015
교수, 연세대학교, 2003-현재 
조교수, 이화여자대학교, 2001-2003 
조교수, University of Groningen, 1996-1998

강의관심분야

계량마케팅의사결정
마케팅관리
마케팅의사결정모형
신제품 마케팅

연구관심분야

계량마케팅
베이지안 고객가치 및 만족모형 고객자산모형
하이테크 마케팅
B2B 마케팅
서비스 마케팅
Salesforce management 마케팅전략

주요 연구 논문 및 저서

“The Effect of Customer Dysfunctional Behaviors on the Employee"s Willingness to Report Customer Complaints”, Journal of the Korea Service Management Society, 17, 2016.

“The Effect of Firms' Responses to Other Customers' Dysfunctional Behaviors on Customers' Attitude toward Firms”, Journal of Consumer Studies, 27, 2016.

"A Study on the Positive Effect of Emotional Labor: The Structural Relationship among Goal Orientation, Emotional Labor, and Adaptive Selling Behavior”, Journal of the Korea Service Management Society, 17, 2016.

“The Elaboration and Validation of a Scale to Measure Service providers` Customer-Response Ability”, Journal of the Korea Service Management Society, 16, 2015.

“The Review of Quantitative Marketing: 2001-2014”, Journal of Korean Marketing Association, 30, 2015.

“Driving Factors of Post Adoption Behavior in Mobile Data Services” (co-authored with Hun Choi, and Jinwoo Kim), Journal of Business Research, 64, 2011.

 “Individual Differences and Sales Performance: A Distal-Proximal Mediation Model of Self-Efficacy, Conscientiousness, and Extraversion” (co-authored with Byungwha Yang, and Richard McFarland),  Journal of Personal Selling and Sales Management,31, 2011.

 “Developing an Effective Strategic Mix of Corporate Philanthropy” (co-authored with Namin Kim, Euisik Cho, and Moonkyu Lee), Service Industries Journal, 31, 2011.

 “Salespeople's Knowledge-Sharing Behaviors with Coworkers Outside the Sales Unit” (co-authored with Bulent Menguc, and Seigyoung Auh), Journal of Personal Selling and Sales Management, 31, 2011.

 “An Acceptance Model For An Internet Protocol Television Service in Korea with Prior Experience as a Moderator” (co-authored with Hun Choi, and Jinwoo Kim), Service Industries Journal, 30, 2010.

 “A Comparative Study on Parameter Recovery of Three Approaches to Structural Equation Modeling” (co-authored with Heungsun Hwang, Naresh K. Malhotra, Mark A. Tomiuk, and Sungjin Hong), Journal of Marketing Research, 47, 2010.

 “The Effect of Consumer Involvement on the Relationship between Brand Equity and Customer Satisfaction”,  Journal of Small Business Innovation, 12, 2009.

 “The Effects of a Consistent Ad Series on Consumer Evaluations a Test of the Repetition-Variation Hypothesis in a South Korean Context” (co-authored with Changjo Yoo, and  Haekyong Bang), International Journal of Advertising, 28, 2009.

“A Study on MISSHA`s Market Development and Marketing Strategy in Thailand”, Journal of Small Business Innovation, 11, 2008.

 “A Model of Reciprocal Causation on Mobile Advertising: Integrating Mobile Technology into the Communication Effect of Ad ”, The Korean Journal of Advertising, 19, 2008.

“Corporate Sustainability Management of Samsung Tesco through Corporate Responsibility Activities”, Asia Marketing Journal, 10, 2008.

“The Effect of Salesperson`s Personality and Perceived Customer Relationship on Sales Performance”, Journal of Consumer Studies, 18, 2007.

“The Effect of Trust for Website on Attitude and Behavioral Loyalty for Website: Focusing on the Moderating Variable of On-line Word of Mouth Feature”, Journal of Consumer Studies, 18, 2007.

"Product Differentiation Strategy of DONGWON F&B through Brand Management”, Asia Marketing Journal, 9, 2007.

“The Relationship Analysis among Influential Factors to the Effectiveness of On-line WOM at Service Industry”, The Korean Journal of Advertising, 18, 2007.

 “SHOW`s Brand Introduction Strategy and IMC Strategy”, The Korean Journal of Advertising, 18, 2007.

“A Longitudinal Study of the Effect of the Korean Customer Satisfaction Index on Company Profit”, The Academy of Customer Satisfaction Management, 8, 2006.

“Latent growth curve modeling for the relationship among revenue, loyalty, and customer satisfaction”, Korean Management Review, 35, 2006.

“A Market Development Strategy for WiBro Service”, Asia Marketing Journal, 7, 2005.

“Marketing Strategy of New Product for Market Leader: Binggrae Yoplait Case”, Asia Marketing Journal, 7, 2005.

“Customer Value and Market Segmentation: New Approaches in Developing Marketing Strategy Analysis”, Korean Management Review, 33, 2004.

“Study of the Consumer Behavior in Internet Shopping Mall”, The Korean Journal of Advertising, 15, 2004.

“Customer Satisfaction Measurement Tool and Its Strategic Application”, Journal of Korean Marketing Association, 18, 2003.

 “Who are the Internet Shoppers?”, Journal of Consumer Studies, 13, 2002.           

 “A Comparative Analysis of Conjoint Analysis Models for the Prediction of Product Choice”, Korean Management Review, 31, 2002.

 "Bayesian Prediction in Hybrid Conjoint Analysis” (co-authored with Frenkel ter Hofstede, and Michel  Wedel ), Journal of Marketing Research, 39, 2002.

“Multidimensional Scaling: Applications and Developments in Marketing”, Journal of Consumer Studies, 12, 2000.

“A Bayesian MDS Model for the Analysis of Competitive Market Structure ", Journal of Korean Marketing Association, 14, 1999. 
“A Bayesian Multidimensional Scaling Procedure for the Spatial Analysis of Revealed Choice Data” (co-authored with Wayne DeSarbo, and Duncan Fong), Journal of Econometrics ,89, 1999.

 “A Bayesian Approach to the Spatial Representation of Market Structure from Choice Data” (co-authored with Wayne DeSarbo, Michel Wedel, and Duncan Fong),  European Journal of Operational Research, 111, 1998.

주요 학술활동 및 수상

학회장, (사)한국소비자학회, 2015-2016
편집위원장, 소비자학연구, 2012-2014
편집위원장, 한국마케팅저널, 2010-2012
우수논문상,(사)서비스경영학회, 2015
우수논문상,(사)서비스마케팅학회, 2014
우수논문상, 한국경영학회, 2011
우수강의상, 연세대학교, 2006 
우수논문상, 한국마케팅학회, 2005