Yonsei Sangnam Institute of Management

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Faculty
  • Jun, Youjung
    Assistant Professor
  • Division   Marketing
    Ph.D. Columbia University
  • Lab   Business Hall Rm 522
  • Contact   02-2123-5477
  • Email   youjungjun@yonsei.ac.kr

EDUCATION

Ph.D., Marketing, Columbia Business School, Columbia University
M. Phil., Marketing,Columbia Business School, Columbia University 
B.A., Psychology (Concentration in Business Management), Columbia College, Columbia University  

RESEARCH INTERESTS

Digital Media
Consumer Technology
Virtual/Augmented Reality
Social Media
Combatting Fake News
Social Influence 

SELECTED PUBLICATION

Jun, Youjung, Rachel Meng, and Gita V. Johar (2017), “Perceived social presence reduces fact-checking,” Proceedings of the National Academy of Sciences, 114(23), 5976 – 5981.

Meng, Rachel, Youjung Jun and Gita V. Johar, “Being in a Group Makes us Less Likely to Fact Check,” Harvard Business Review, August 2017.

Jun, Youjung, and Gita V. Johar (2020), “Social Marginalization Motivates Indiscriminate Sharing of COVID-19 News on Social Media,” Journal of the Association for Consumer Research, doi: https://doi.org/10.1086/711932.

Higgins, E. Tory, Emily Nakkawita, Maya Rossignac-Milon, Federica Pinelli, and Youjung Jun (2020), “Making the Right Decision: Intensifying the Worth of a Chosen Option,” Journal of Consumer Psychology, 30, 712 – 732. 

 

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