Yonsei Sangnam Institute of Management

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Domestic Programs

Open Programs

SIM offers non-degree, certificate-based training and development programs for Korean business professionals who are personally motivated to advance their management capabilities. Our dynamic programs stimulate new ideas, sharpen decision-making skills, and provide the groundwork for continued development and success. With programs encompassing leadership, strategy, marketing and finance, SIM provides you with the flexibility to choose the courses that best meet your needs.

Below are some of our popular open programs taken by Korean business professionals.

Advanced Analyst Program (AAP)

In light of today’s economic challenges, every decision in business practices requires the precise assessment of “corporate risk.” Thus, securing highly competent corporate analysts equipped with practical ability will be a deciding factor for business competitiveness, with ready-to-use decision-making skills in business practices becoming the most valuable asset for corporations.
Corporate analysts with high-level analytical skills will prevent insolvent debts and investment loss and will play a crucial role in improving competitiveness of financial institutions and corporations through “successful risk management.”
The Advanced Analyst Program (AAP) is designed for professionals from financial institutes looking to enhance both their theoretical knowledge and the skills necessary to effectively manage their institution’s potential for risk.

Advanced Marketing Strategy Program (AMSP)

Competition with the world’s leading companies has become inevitable for Korean companies due to the current globalization trend. Furthermore, a new paradigm for market management is in desperate need due to ever more complicated customer demand and fierce competition. Our Advanced Marketing Strategy Program (AMSP) provides ways to effectively manage market and consumers.
Particularly, lectures on new paradigm marketing, such as marketing strategy, internet marketing focusing on new product development and product management will give you the general understanding of marketing. The program is 4 months long consisting of lectures by professors from both inside and out of Korea and prominent marketing experts who will provide educational opportunity you cannot receive in any other current MBA programs. Prepare yourself for the age of limitless competition with Advanced Marketing Strategy Program!

Franchise CEO Program (FCP)

Franchising is emerging as very viable business model of the 21st century. However, there are not many opportunities to obtain specialized knowledge and education on franchise management. Therefore, most of the franchise management in Korea has been limited to quantitative expansion, simply focusing on opening franchise stores to increase sales. In today’s challenging, competitive business environment, franchise leaders encounter leadership, communications and positioning challenges.
The Franchise CEO program which has been developed by Yonsei University and Korean Franchise Association will offer a very valuable experience for individuals to expand knowledge and awareness of best practices in franchising and enhance their capacity to take on 21st century franchise challenges.

3C Marketing for Financial Leaders

The 3C marketing program is designed to provide future financial leaders with an opportunity to learn
3C marketing strategies at the time of digital revolution. Here, 3C marketing stands for financial marketing strategies based on creativity, collaboration, and convergence. With this one-year program, future financial leaders will experience various analytical marketing techniques, innovative thinking processes, and global competences for successful financial marketing.

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